About Us

A private luxury watch buyer, not a marketplace.

Sell My Watch Co is an Australian-owned luxury watch buying service based in Sydney.

We buy selected watches directly from private sellers and offer a discreet alternative to public listings, marketplaces and drawn-out consignment processes.

Each watch is reviewed for authenticity, condition and completeness before purchase. If the watch is accepted and the price is agreed, cleared payment is made before handover.

We work with sellers across Sydney and Australia-wide by appointment.